First, provide a history of you and your racing team. race car sponsorship agreement template Free Racing Sponsorship Proposal Example-Flip eBook Pages 20 - 202 Interest in actual property, sale of products over $500, lease longer than a yr. Road Racing in the United States has several tiers. Available on your favorite podcast player. Include bosth posed shots around the car, so the sponsor gets to know your face, and shots of races. Val Apple Motorsports, Inc. 2. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). As a racing driver you are focused, talented and ambitious in something you love to do . Auto Sponsorship Proposal moorespeed.com Details File Format PDF Size: 298 KB Download 3. The proposal should include the background information of the team, a driver profile, geographical information about the racetracks, and the levels of sponsorship with pricing and items or services included. To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. Im going to open this post with a hard Truth: Road Racing Sponsors are NOTHING like what 99% of people think they are. Keep that in mind when frustration sets in along the way. The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . FREE 4+ Racing Sponsorship Proposal Samples [ Team, Car, Driver ] Sponsorship Proposal Examples - 15+ in PDF | Google Docs | Pages | MS Collect evidence throughout the race season testimonials, statistics, etc. Paramount Primary. . Download. Many people think sponsorship is easy: Sponsorships are not charity. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. Philange holds a Bachelor of Arts in print journalism from American University and a Master of Arts in communication, culture and technology from Georgetown University. Its so much easier to close a sale with someone youve already built a rapport with. "What does my event have to offer to potential sponsors?". Target local businesses first because it is unlikely that unknown racers can score major sponsors at first. You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. How invested will they be in the sponsorship's success. Click HERE To see more posts by No Money Motorsports, _ Regards,_ _ Dave Peters_ _ 910-616-3799_. The Complete Guide to Motorsport Sponsorship. Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. The majority of our racing will be at Western Springs Speedway as this is where New Zealand's best drivers . By getting your name into the press, your message is spread further than your existing audience. This is by far the most useful and engaging type of proposal and the kind the template will help you create. With all this information, it should be easy to write a pitch that really speaks to the business and its goals. 2011 Team Racing Sponsorship Proposal Our desire . You're the solution to their problems pitch yourself that way, rather than presenting your favorite things about yourself and some special award you got hoping they bite. endstream endobj 73 0 obj <>stream The best way to learn about racing sponsorship is to read as much as you can about the subject. This will be key in making sure theyre happy throughout the year. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Type an introductory letter, addressing it to the person in charge of the organization. Agree 16.59%. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ The hard work comes into sitting down and going through these steps. Your true request is that you are asking to be part of the sponsor's sales team. If your sponsor just agrees to all the terms in your proposal, including price, there's nothing more to do than send them a sponsorship letter or agreement for them to sign (always document the terms of your final agreement to avoid misunderstandings and awkward conversations down the line). This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. 40+ Sponsorship Letter & Sponsorship Proposal Templates Club racing (SCCA, NASA, Licensed Enduro series, etc) is considered the Entry Tier. Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. 0000051603 00000 n In this article youll learn how to establish yourself in a way that makes you stand out over other racing drivers, the basics of sponsorship in motorsport, what works and what doesnt, the kind of research you need to do before you pitch for racing sponsorship, how to build relationships with potential sponsors, how to send a pitch email, and how to get your sponsors to renew. Do people regularly gravitate towards you for some reason or other? Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. You're already in a slim minority of organizers: you have someone interested enough in your race to want to spend time hearing what you have to say. Not all benefits will be relevant to every business. Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. The term influencer is relatively new, but the concept has been around for advertisers for a long time. Pearson Racing members utilizing wearing apparel with your corporate name/logo and the exposure you will receive in front of thousands of race fans. trailer It is really pointless trying to go over all the possible variations of a sponsorship negotiation. The cover letter should also include the reasons why you think this sponsorship will work. Make sure you get the details for the decision-maker. Type text, add images, blackout confidential details, add comments, highlights and more. %&'()*789:EFGHIJUVWXYZcdefghijuvwxyz 0000054541 00000 n It is in that follow-up meeting, also known as a discovery session, that you and the sponsor will be discussing your sponsor's needs and how a sponsorship of your event could help meet them. Racing Sponsorship Proposal Template Download this Racing Sponsorship Proposal Template Design in Word, Google Docs, Apple Pages Format. Include references to your relationship-building conversations. If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. Race Directors Hub. 0000001109 00000 n It takes only a couple of minutes. Sponsorship proposal for Alfie Gendall Racing in 2021. Many sponsorships you see are for partial services, like a shop giving discounted alignments for sponsored cars or free tire mounting and balancing. Racing Sponsorships. Don't ask yourself "How low should I go?" The organization aims to organize events such as auto motor racing, harness racing, slots . Depending on what you know and don't know about the target sponsor, some discovery questions might be extra related to you than others. Do your posts get engagement? There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. Were out here racing for not much more than a few bucks in contingency prizes and a cool plastic trophy. However, it must be written, formatted, and presented in such a way that it attracts the other party (sponsor) to accept your proposal and make them ready to sign the sponsorship agreement with you. BC racing Coilovers for 2010 Honda Odyssey. 2. People regularly contact him asking for free parts in exchange for running a couple stickers. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. All forms provided by US Legal Forms, the nations leading legal forms publisher. Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. Open the template in our online editing tool. You need to know this to be able to create a compelling case for why a business should sponsor you. Even at the pro level, the work, luck, and talent required to make a career is astronomical. vve You have to convince a potential sponsor that YOU are the person who will work for them. How to Use the Right Marketing Tool to Get the Sponsors You Want But remember, a great proposal is about so much more than an attractive design. If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. You dont show up to a job interview in flip flops with photos to show on your phone to showcase. Sponsorship Proposal For . We believe auto racing sponsorship can offer a significant foundation from Edit your sponsorship agreement team online. PDF Racing Sponsorship Proposal uC%q.Nbd VMdkydek/ ZU>~r5pf Free Racing Sponsorship Proposal Example - Flip eBook Pages 1-12 | AnyFlip Since road racing doesnt have a huge fanbase or mainstream media following, you need to show how you will do the legwork and get the sponsors name/product in front of possible customers. Free Sponsorship Proposal Template Luxury 10 Best Of Racing Sponsorship How to Get Racing Sponsors: 7 Steps (with Pictures) - wikiHow Life When you first sign a sponsor, make sure to set some goals for the year in terms of how youre promoting them. Expand awareness of their product? Sponsorship proposal - Cowan Motorsports - Alto, MI Seeking Sponsorship? Top Ten Types of Companies to Ask - MotorTrend Your proposal can't be, "I have a race car and it gets seen by a lot of people, therefore, if you put your logo on my car you. 2011 team racing sponsorship proposal our desire. This will re-iterate facts about the event benefits, and features. Tallulah Philange has worked as a journalist since 2003. Dear Sponsor Man, I e-mailed you yesterday but did not get anything back. Sponsorship brings so much more than a logo on a car . Include methods like cheque, e-transfer, PayPal, etc. We've done it ourselves and know many stories of race directors struggling with it, so we get your pain. You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. Sponsorship Application. Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . I spent some time working for a good friend in his race shop. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. Do you have a special story? 21+ SAMPLE Racing Sponsorship Proposal in PDF | MS Word | Google Docs PDF Sponsorship Proposal For - Ricky McGough Racing From NASCAR, to Club Racing, to go-karting. You need to show up to a potential sponsor with a persuasive, well thought out plan. For one: Hawk performance brake pads has given me a TON of support through their Hawkbucks. Itll be the basis for everything you post on social media, how you write race reports, and more. How to Get a Go-Kart Racing Sponsorship (Important - GoKartGuide No matter what you do, try and bring consistency into all elements of this process. More likely than not, however, the sponsor will come back with questions and perhaps a counter-offer on the scope or price of the sponsorship. You need to think about why a business would spend money to sponsor you. 0000055057 00000 n Racing Team Sponsorship Proposal Form sbusolarracing.com Details File Format PDF Size: 915 KB Download 4. Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. Sponsorship is a commercial arrangement, meaning both parties are in it for some form of commercial gain - direct on indirect. Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. 78 0 obj <>stream Another element of finding and securing sponsors is building a strong network. L@Pk98ky lhhV^r=\qnx1ts[Cs7{X9ZOMz a5DILWZ!G*p *U;g&gze*^Mg R(U(r krdWRLn{Fu? Write down every possible attribute you can give to a sponsor. You might be messaging lifestyle brands on Instagram. When it comes to drafting your proposal, you can use either a presentation or document format. How to Write a Race Car Sponsorship Proposal - SportsRec Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. In the case of a racing sponsorship proposal, the racing team gets the benefits in monetary terms whereas the sponsor gets the benefits of advertisement, promotion, brand reach and awareness, and customer engagement. 0000000016 00000 n startxref Print out the letter and mail it or hand-deliver it to the potential sponsor. endobj The design proposal sponsorship is easy edit in InDesign. Quite often, the businesses you see sponsoring club racing cars are the drivers own personal business, job, parent, or friend. Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. %&'()*46789:CDEFGHIJVWXYZcdefghijsuvwxyz ? Where can I find sponsorship opportunities? 4+ Racing Sponsorship Proposal Samples 1. How will the person opposite you stand to gain from the sponsorship? Sponsorship Benefits A&S Racing offers an exciting opportunity in motorsports sponsorship at a mere fraction of the cost of sponsorship in the major pro racing series like NASCAR, Champ Car or the IRL. Choose a page or event your audience would likely follow, e.g. In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. Tell us about it. FREE 10+ Automotive Sponsorship Proposal Samples in PDF | MS Word This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. Free Preview Race Car Sponsorship Contract Template. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. stream Click on the fillable fields and add the required data. You can customize the colors to match your company's brand. Are your posts in line with the companys current message? Generic sponsorship proposals have little chance of convincing would-be benefactors. Use a word processing program or design software to intersperse the digital photographs you took throughout the letter. % When you need Racing Sponsorship Agreement, don't accept anything less than the USlegal brand. Then, when it comes time to talk about renewal, youll have clear evidence of how youve helped them hit goals and milestones. Ask instead "What can I throw into the sponsorship proposal that would make the price worth paying?" Make your direct pitch. Race Car Sponsorship Agreement - DocsLib January 6, 2022. For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. You might be getting involved in discussions on LinkedIn. It's time to submit your sponsorship proposal. The prototype race car is to be evaluated for its potential . How To Get Sponsors To Pay For Your Broke Ass To Go Racing - Jalopnik There are generally two schools of thought in approaching sponsors: In our opinion, you should be doing the former. It must be fairly obvious from everything we've discussed so far that retaining a sponsor is a lot easier than gaining one. Create a two-way relationship with your audience. If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. Treat the race car sponsorship proposal as a business transaction. A business or group sponsors a racer, providing monetary support. There are so many businesses with sponsorship programmes. Match those goals with what you can offer. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. Youll get rejections, and youll hit bumps in the road but if you put in the time, the successes will come. This all comes down to value. This is where you get to make a first impression and also stand out from a sea of sponsorship demands that end up in the trash bin. xref You might be operating in a specific niche (see below for more details) or area. Dont feel like you need to include a shiny proposal document in the first instance. And yet, many sponsor stickers are from drivers who just like and want to support a specific brand or business without necessarily being compensated. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. If you already have an established brand including logo, colours, fonts and tone of voice, then a racing proposal template could help you present all this in an attractive and effective way. It does not mean that it must include false claims or misleading information. A racing sponsorship proposal is much like sports proposal but the template should be somewhat racing oriented and it must highlights racing as primary facet of the proposal. Strongly Agree 9.61%. <> . Head Start is our industry podcast, delivering in-depth content on anything cool happening in the Essentially, Contingency Sponsors have already agreed to support a racing series. We are currently pursing sponsorship for the upcoming race season, and we can create a package to suit your. It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. Posted on January 12, 2023 by admin. Partnership is the key word here, treat it as a partnership, not a sponsorship. Your proposal must show depth and that you took the time to understand each sponsor. A short biography about you. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. NO! If you let racing get too close to Work all the fun goes away. In those cases, sponsors will publishinstructions for rights holders, telling you everything you need to know to submit your sponsorship proposal to them, including: These direct-application sponsorship requests, where you can submit your sponsorship proposal online directly through the sponsor's own sponsorship request form, are you best bet for securing sponsorship. Sign it in a few clicks. So go the extra mile. They must know what they are sponsoring so that they can decide whether to accept your proposal. Sponsorship Application - CarSponsors.com Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers. It will be worth it. But with good content and a consistent posting strategy, you can grow your following and increase your reach. When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! Part 2, The 17 BIGGEST mistakes you can make with your brakes on (And off) track, Also something conspicuously absent from club racing, Click HERE To see more posts by No Money Motorsports, How to go RACING 4 Popular paths to earning a competition racing license. However, getting more followers on Instagram can be challenging, especially with so much competition out there. Racing cars is a very expensive pastime. Want to race with packed stands and screaming fans? Try reframing any negative thoughts into something more positive. Select the submit format and acquire the legal papers template in your product. PDF Race Car Sponsorship Proposal Template Ask the sponsor for a specific amount of money. Include contact information on the introductory letter and proposal. Make a list of every racing expense you incurred over the past season and tally the entries. Blanket emailing everyone in your local area wont work, so you need to put a little time into researching relevant businesses. the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. Nationally Televised. Sponsorship is not charity. ezQ7sg>b{a%YfQLQWHOq!>M=k/j d54mdfeW7AFRUz:rMa*/oL9 w4P5 ys"[Su)r}f$srq